Market Research – Who’s My Customer?

By Blake | Business

Jun 09

Why Market Research

Whether your just starting a business, or you’ve been in business for awhile, doing some market research (demographic research) can save you a lot of time, money, and help you get clients more quickly. If you’ve wondered about doing the following you’re in the right spot:

  • Niche validation
  • Are customers buying in this market segment
  • What is a “Customer Avatar”?
  • How can I use an avatar to sell more effectively
  • How important is demographic research?

When it comes to demographic research, most people skip this step. Some rely on flimsy market data. In this series I will show you how to find out who your ideal customer is, what they want, what they care about, and how to speak directly to their needs.


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About the Author

Consulting with businesses for 10 years, with focus on business growth, sales, and marketing. Implementing and/or improving sales funnels, marketing, and ad campaigns; as well as other organization activities. After studying human behavior for years, sales funnels became more effective, but really found a passion for helping people in all areas of life. Trusted business adviser, and leadership coach, to really get business owners to the next level.

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