Market Research – Who’s My Customer?

By Blake | Business

Jun 09

Why Market Research

Whether your just starting a business, or you’ve been in business for awhile, doing some market research (demographic research) can save you a lot of time, money, and help you get clients more quickly. If you’ve wondered about doing the following you’re in the right spot:

  • Niche validation
  • Are customers buying in this market segment
  • What is a “Customer Avatar”?
  • How can I use an avatar to sell more effectively
  • How important is demographic research?

When it comes to demographic research, most people skip this step. Some rely on flimsy market data. In this series I will show you how to find out who your ideal customer is, what they want, what they care about, and how to speak directly to their needs.

 

Additional resources: https://en.wikipedia.org/wiki/Market_research

Follow

About the Author

Consulting with businesses for 10 years, with focus on business growth, sales, and marketing. Implementing and/or improving sales funnels, marketing, and ad campaigns; as well as other organization activities. After studying human behavior for years, sales funnels became more effective, but really found a passion for helping people in all areas of life. Trusted business adviser, and leadership coach, to really get business owners to the next level.

Enjoy exclusive content for subscribers on how to grow your business

x